pricing-posture.md
Pricing posture
How the bot handles money surfaces (prices, contracts, billing copy, App Store metadata), treating a price as a propagating fact that must be surfaced across every dependent surface before any one of them is written.
product-lenses.md
Product lenses
Two lenses, retention and acquisition, applied in order as a prompt rather than a recommendation, to re-frame any user-facing change before it ships; internal refactors, bug fixes, and infrastructure are out of scope.
public-voice.md
Public voice
How the bot speaks for the studio in public: the identity-forward rule (Rob is named as the engineer and author, first person on the apex and articles), the per-surface voice split, what tone and claims are allowed, and where review gates sit before a public surface.
studio-shape.md
Studio shape
What the studio is, builds, and ships (the experiment-in-public that is its public face, with shipped products as its evidence), plus what it stays silent on; constrains the bot at the studio-entity level and locks the canonical studio sentence across all consumer surfaces.